30 August 2016

Crewsaver is spearheading a new campaign to promote lifejacket safety with its ‘Are you #LifejacketSafe’ initiative, which will launch at Southampton Boat Show. As a global manufacturer of safety equipment, Crewsaver is well placed to be the driving force behind a new lifejacket safety push. Visitors to this year’s Southampton Boat Show, which takes place 16th – 25th September 2016, will be able to visit the Crewsaver stand (J250) to be part of this new initiative, and to be in with the chance of winning an Abu Dhabi ErgoFit Extreme lifejacket by being #LifejacketSafe. ‘Are you #LifejacketSafe’ aims to help promote lifejacket safety, encouraging boaters to always wear their lifejackets when out on the water!

How does it work?

If you are at the show visit the Crewsaver stand (J250), a member of the Crewsaver team will give you a lifejacket to wear and take a snap of you in our #LifejacketSafe frame, this will then be added to our ‘We are #LifejacketSafe’ wall.  These safe boaters will then automatically be entered into a competition to win an Abu Dhabi ErgoFit Extreme lifejacket as worn by the Abu Dhabi Ocean Racing team themselves whilst sailing and winning the Volvo Ocean Race.

If you’re not at the show you can still be part of the initiative online, just snap your pictures at home and post on the Crewsaver Facebook page using the hashtag #LifejacketSafe.*

All #LifejacketSafe show competition entrants will be given a useful hints and tips guide outlining the following:

  • Care & maintenance and regular service & inspection information 
  • Details of common mistakes and how to prevent them 
  • What to look for when purchasing your next lifejacket, helping to ensure it’s the correct lifejacket for your activity 


Crewsaver is determined to bring about change in people’s attitudes towards lifejacket safety. Research has proved wearing a lifejacket can increase your chances of survival by up to four times when immersed in cold water**. Not wearing a lifejacket in the most extreme cases can be fatal; equally wearing a lifejacket that has not been looked after correctly or is not fit for purpose can also be very damaging.  Often boaters are spotted out on the water either not wearing a lifejacket at all or wearing a damaged lifejacket or one that is incorrectly fitted.

‘We looked at strong lifejacket safety campaigns like the Wear It! campaign in the States, and wanted to put together a campaign that would create more awareness of lifejacket safety in the UK, celebrate those who are #LifejacketSafe and provide information on how a lifejacket actually works, lifejacket maintenance etc.  Our overall aim is to keep users safe and better informed.  Hopefully this exciting, interactive initiative goes some way to achieving that.’ Hannah Burywood, Marketing Manager.      

*Online posts will not be entered into the competition; competition entries are exclusive to those visiting the Crewsaver stand at the Southampton Boat Show. 

** Source: Professor Mike Tipton, 2012